squeeze la

CREATIVE DIRECTION/BRANDING

The goal for Squeeze LA— “The first ever Sexual Fitness Gym”— was to launch their brand identity and online presence via a bold and eyecatching social media campaign. In order to differentiate them from others occupying the pelvic floor health space we created a sexy, empowering, youthful world.

I concepted, wrote and directed the “You Better Work,” “Not Your Mother’s Kegels” and “Better Org*sm” ads.